Such promotions offer advertisers a couple of distinct advantages: Once dragged onto personal Web pages, widgets tend to live on longer than traditional ads -- not necessarily because users care about the brand, but because they like the interactive feature they downloaded it for. And friends who see the widget on someone else's blog or MySpace profile are a self-selecting group of consumers. Much of Clearspring's business is tracking the widgets as they spread across the Internet -- providing its clients with information about a potential customer base.
Since last October, she has also had to deal with an anonymous blogger who maintains a separate site that parodies her writing and has included photos of Ms. Armstrong's daughter, copied from her site.
Snipperoo, widgets para tu blog
2ff7e9595c
Comments